Anonymous said: Hi, Adriano: Re. your Aug. 28, 2014 post responding to my question: it need not have been "spam" -- thought you might actually have hit an organically generated list (from Pitti or a favorite suit maker or your business, etc.) rich in folks who share your passion. I also thought you might have engaged in SEO, created satellite/micro sites, or otherwise taken some new step. Have you considered reaching out to the newbies and asking them how they found you? Congrats again -- Brunonian
Your question gives me a welcome opportunity to restate the purpose & mission statement of this blog:
I’m not running this Tumblr as a professional site, trying to generate viewership by any means necessary. I started this blog as a labour of love, and will continue to do so. If, along the way, someone who has the web 2.0 skills wants to help me better viralize its content, I’d be very thankful for their help. But I don’t have the inclination to work on audience generation myself, preferring to focus my time & energy on posting about my passion. If my content happen to interest a growing number of readers along the way, that’s great.
PS. What’s also great is that brands are now sending me their wares for review. I’ll try not to let it cloud my judgement. In fact, I’d rather just not write-uo a review at all rather than claim that an item is suitable if I don’t actually believe it. So, by that standard, I’ll probably only post here about stuff that I’ve tried first-hand and would be willing to recommend. Readers will have noticed that my likes tend be fairly open-minded, ranging from cheap fused RTW to outrageously priced bespoke. My ecclecticism may explain some of the success I’ve had in reaching out to a wide & diverse audience. Granted, Reginald-Jerome de Mans once wrote that bloggers are brands ‘useful idiots.’ He may be right, but I can live with that, preferring to focus on the word ‘useful’ in that sentence.Tweet
Anonymous said: Hi, Adriano: re. your August 28, 2014 post: how did you get 1,000 followers overnight? An e-mail marketing effort (to what sort of a list)? Some other type of campaign? Congrats on breaking 3k! Best -- Brunonian
Thanks. You’re not the first person to wonder whether I did some kind of spam email marketing campaign to get more followers.
Well, I didn’t — I wouldn’t even know how to — so I’m also quite puzzled by the sudden spike in my number of followers.
Others have come up with some pretty contradictory explanations, but the truth is that I have no scientifically verifiable way of knowing what happened. Or at least I personally lack the web 2.0 marketing skills to be able to track where these metrics are coming from. So I’m just gonna lay back and enjoy it while it lasts.